Statistical and other analytical information is collected on an aggregate and non-individual specific basis of all web browsers who visit the Website. This statistical and analytical information provides us with general and not individually specific information about the number of people who visit this Website; the IP addresses of each visitor’s web server, the number of people who return to this Website; the pages that they visit; the documents they download; the previous website address from which they reached the Website, including any search terms used where they were before they came to this Website and the page and Website at which they exited.
This information helps us monitor traffic on our Website, so that we can manage the Website's capacity and efficiency. It also helps us to understand which parts of this Website are most popular, and generally to assess user behaviour and characteristics in order to measure interest in and use of the various areas of the Website. This type of non-personal information and data is collected through the standard operation of our internet servers and logs as well as "cookies".